Here’s a scenario that may sound familiar. An industry in turmoil due to a Big Change, with the market rapidly switching to new technology. Small, nippy companies native to this new tech are emerging while the big players are acting like dinosaurs in their slow, clumsy attempts to adapt to a new business reality.
For once, I’m not talking about IT. I’m talking about cars. The shift to electric is happening in real-time, and the vendors are struggling.
Things are so bad that, a few
