FOR MORE HOW-TO STORIES OF WOMEN IN BUSINESS, VISIT ENTREPRENEUR.COM/WOMEN
Cardi B fans everywhere know these lyrics: Got a bag and fixed my teeth, hope you hoes know it ain’t cheap. They’re from “Bodak Yellow,” the rapper’s breakout song. But they’re also validation for Cardi’s dentist, Catrise Austin, whose entrepreneurial ingenuity led her to fix those teeth.
Years ago, as a way to differentiate herself, Austin had the potentially absurd idea of becoming a