An Inc. Investigation
As celebrity side hustles go, launching a liquor brand is the smart play. Why invite the headaches of, say, creating a clothing line when you can nurse a hangover from a spirit distilled in name? Booze is good business for stars looking to capitalize on their A-list status, now more than ever (Americans spent $31.2 billion on hooch in 2020, up 7.7 percent YOY). Then there’s the payday
