According to the International Coffee Organization, world coffee consumption has grown from 120.4 million bags in 2006 to a staggering 167.26 million bags in 2021.
“Global consumption, however, isn’t the only thing that has changed in the coffee industry over the past 15 years,” says Joanna “Jo” Yuen, National Barista Trainer at Nestlé Professional.
“When I started as a barista 15 years ago, the attitude with coffee education was ‘just go with the flow and as long as the coffee looks okay, people can’t tell the difference’,” says Jo. “Some café operators actually believed coffee tasted better after being refrigerated.”
She says these days are long gone, with the average consumer more knowledgeable about coffee bean quality, flavour, and origin.
“Customers have higher expectations for their daily cup of
