NPR

Thriving Black-owned businesses 'righting the wrongs of the past' in rural Mississippi

In one of the poorest rural regions of the country's poorest state, a Black entreprenuer is helping Black owned businesses open and thrive even during the pandemic.
Kenesha

In Greenville, Miss., pop. 27,000, a modern, brightly lit juice bar stands out in the small downtown lined with mostly mom and pop businesses and a few taverns near the town's riverbank casino.

The chorus of friendly, neighborly hellos is a customer favorite, but what's really turning heads is the owner of Kay's Kute Fruit, 30 year-old Kenesha Lewis.

"I'm really excited for the young people to walk in, and they say, who's the owner, and they're like, what? I had somebody do that to me," Lewis says laughing.

Growing up here, she can't recall any prominent Black-owned businesses like hers (today the town is about 81% Black). She and her husband Jason Lewis opened up this brick and mortar last Spring after a few years of making edible fruit arrangements and smoothies and selling them out of their home on the side of their regular jobs.

"Being a young woman here in the Delta, it's not a lot of health options," Kenesha says. "It's not a lot of places you can go

You’re reading a preview, subscribe to read more.

More from NPR

NPR3 min readAmerican Government
Biden And Trump Confirm June 27 Debate In Atlanta As Trump Team Pushes For More
President Biden's team says no to the Commission on Presidential Debates but would be open to two debates, in June and September. Former President Donald Trump's team called for even more dates.
NPR4 min read
A Monarchy Reform Activist In Thailand Dies In Detention After A Hunger Strike
Netiporn Sanesangkhom, 28, was a member of the activist group Thaluwang, known demanding reform of the monarchy and abolition of the law that makes it illegal to defame members of the royal family.
NPR5 min read
What's Worse For Disease Spread: Animal Loss, Climate Change Or Urbanization?
Scientists are looking at the ways humans change the planet-- and the impact that has on the spread of infectious disease. You might be surprised at some of their conclusions.

Related Books & Audiobooks