How do you make a 44-year-old animatronic rodent appeal to today's kids?
Chuck E. Cheese has seen a lot in 44 years. The namesake rodent at America's leading children's entertainment center and pizza chain has watched generations grow up, playtime trends evolve and video games move from the arcade to the home. He's even seen his own image change, from a rat in the company's early days to a mouse after a rebranding campaign.
The fact he's still here is a testament to his employer's surprising perseverance.
Sitting in front of what appears to be an Impressionistic take on Chuck E. Cheese, complete with a bowler hat and bowtie, David McKillips, chief executive of Chuck E. Cheese parent company CEC Entertainment, credits the company's longevity to its embrace of technology.
