The cannabis retail experience is rapidly changing. Gone are the days of dimly lit dispensaries with tacky flashing signs. As retailers seek to differentiate, it’s no longer about selling a product. Instead, it’s increasingly about selling a complete consumer experience.
Planet 13 is the epitome of this new wave of retail, toting cannabis as a destination. With the world’s largest cannabis store in Las Vegas, Nevada, and now with the second largest store in Santa Ana, California, they are on a quest to transform the cannabis retail landscape.
In an interview, Larry Scheffler, co-CEO of Planet 13 Holdings, discussed the vision behind
