I remember the 1980s well, the early days of River Valley. White water rafting is what we then did, and up to recently, rafting was still a critical part of our business. In those days, we did not even identify with being an "adventure" business. The term Adventure Tourism had not yet been coined as an identifier for that whole segment of activities that we are now familiar with. A component of the tourism industry that presently includes rafting, kayaking, sky diving, bungy
