Adventure Magazine

IT'S NOT ALWAYS THE TOUGHEST THAT SURVIVE

The survival of adventure business and tourism in a covid world

In a world of cataclysmic change since March 2020 – Adventure and tourism businesses have had to find a way to survive or simply disappear which is a polite word for die. But one thing we have seen is that the same tenacity that drives us to eke out a living in the adventure and tourism industry, that same tenacity has driven many to adapt, change and evolve. We asked a number of businesses linked with Adventure

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