The survival of adventure business and tourism in a covid world
In a world of cataclysmic change since March 2020 – Adventure and tourism businesses have had to find a way to survive or simply disappear which is a polite word for die. But one thing we have seen is that the same tenacity that drives us to eke out a living in the adventure and tourism industry, that same tenacity has driven many to adapt, change and evolve. We asked a number of businesses linked with Adventure