Family Helping Family
La Rosa House Cleaning started in 2005 when the company’s founder, Doña Rosa, created a cleaning service in her home (originally named Phoenix Cleaning Company). The company continued to grow over the next decade through word-of-mouth recommendations and Rosa’s distribution of hand-written business cards door-to-door. In 2018, Rosa’s son, Johnny Pallares, took over the company to give his mother some much needed time off. The company has continued to see growth, thanks to Pallares’s emphasis
