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    Tokyo Take Two

    Jul 18, 2021 3 minutes

    HILARY BADGER

    Clemenger BBDO Melbourne creative director

    For sheer joy, visual originality and craft in Olympics ads, nothing comes close to Channel 4’s ‘We’re the Superhumans’ from 2016’s Paralympics. Well, definitely nothing in this selection. I enjoy the spectacle of sport, but the 2021 iteration of the Olympics seems obscenely self-indulgent and privileged, which these ads only reinforce.

    BRIE STEWART

    Wunderman Thompson Australia creative director — content

    I believe the essence of good Olympics advertising is about understanding the role your brand plays strategically. Advertising that wins in this space

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