The European Business Review

HOW EUROPEAN COMPANIES CAN BECOME GROWTH LEADERS

Accenture’s recent survey of 700 C-suite executives of large businesses in Europe reveals confidence that new global leaders can emerge from this region. They also identify the primary barriers to that end—and the ingredients needed to succeed.

Europe’s large companies need much more than a return to pre-pandemic strategies to be competitive in the coming years. That’s not a negative statement, though. It’s a challenge, which, if accepted, could lead to significant market wins over the long term, in addition to an estimated net job creation of 5.7 million across Europe by 2030.

But there’s not a lot of running room. Large companies in Europe are recovering more slowly from the pandemic than their peers in the US and China. In a best-case scenario, according to Accenture’s new global survey, European companies on average are expected to get back to their pre-Covid-19 profit levels by mid-2022. Meanwhile, APAC companies expect to recover to those levels by the

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