At several moments during the past 18 months in and out of lockdown, my finger has hovered over the “Add to cart” button beneath a picture of a wildly overpriced matching tracksuit set. Although the fashion label in question has varied between these moments of temptation, the campaign aesthetic has typically remained the same: a homely setting draped in shades of beige in which a slim, beautiful model lounges before the camera in monochromatic athleisure; a picture of perfect, composed social distancing.
As it quickly became clear we would be spending much of our time at home last