One says Bonnes Mares, the other says Beaune. In every other respect the labels look the same – there’s no gold-embossed lettering, no crystal-studded glass, not even a gift box. Both come from Burgundy. Both are made from the same variety, Pinot Noir.
Yet one is 20 times more expensive than the other.
Wine is notoriously obtuse. Look closer at those labels and you’ll see grand cru written on the label of the Bonnes Mares. For wine lovers, those are
