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Most classic car enthusiasts are pretty passionate about their chosen steeds, and just about anything ever produced by the automotive industry will have its champions. This holds true no matter how mundane, dull or frankly rubbish a car might appear to others, and often the more derided a car is by the general populace, the more passionately it is defended by the chosen few. Some cars will have more champions than others of course, with sports cars being perennially popular. That is no surprise because in many ways it is easier to fall in love with something sleek, sporting, sexy and designed for pleasure rather than with something that has few aspirations to be anything more than simple and effective transport from A to B. However, in the last 20 years or so, Fords have really bucked this trend. I am not saying that Fords cannot be sleek, sporting, sexy and fun, but the emphasis was always on volume sales and profits, which of course is one reason why the company is still going strong while others have fallen by the wayside.
Those volume sales are also, I believe, Ford’s secret weapon on the classic car scene – there are an awful lot of people in the UK who have fond memories of Fords from their
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