MAGNUS’ MARKETING MINUTE
If you were to stand in line for a ride at Disneyland, it’s likely you’d see a sign that says, “45 minutes from this point.” We might think to ourselves, “Forty-five minutes! Well, I guess all the lines are that long and it looks to be moving pretty fast. I guess I’ll stick it out.”
And guess what? In reality, it likely only takes about 30 minutes. Why? One of the things that makes Disney
