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  • American Whiskey Magazine

    Packaged to perfection

    Aug 09, 2021 4 minutes
    WRITTEN BY PEGGY NOE STEVENS

    hen the aisle of a retail store feels like walking into an art museum, I pause and admire the architecture and design of bottles. You know the drill, looking for what is new on the shelf. Are we truly influenced by the bottle alone in making our decision to purchase; is it based on just the sheer glance at the handsome silhouette of the bottle and artistic structure of the label? The answer is, you bet! Let me put a bit of a caveat on that answer, as we all know that the quality of what is on the inside of the bottle can be the deal maker or breaker. However, if you are a new brand,

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