From inventing the world’s first coffee filter holder and filter paper in 1908, German coffee roaster and manufacturer Melitta is now celebrating its 113th year around the sun and its 40th on Australian soil.
But despite its age, the brand shows no signs of slowing down, having added three new features within the past four years. These features are designed to enhance one of the only things that hasn’t changed over time: Melitta’s value proposition.
“Our value proposition is that we offer a consultative approach that allows [Melitta] to propose specific solutions that best support our customers and their individual coffee plans,” says Justin Rejske, Managing Director of Melitta Professional Coffee Solutions Australia.
Its value proposition consists
