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    RECRUITMENT: CULTURE, BRANDING AND EMPLOYEE EXPERIENCE TO THE FORE

    Jul 21, 2021 4 minutes
    New employer brand research finds that for the first time in 10 years, employees are no longer motivated by money as their top priority. By Katherine Swan.

    Covid had a transformative impact on how we work, what we consider most important when it comes to our job, and what will attract talent to a business.

    Randstad’s 2021 Employer Brand Research finds that, for the first time in 10 years, employees are no longer motivated by money as their top priority.

    Work/life balance has emerged as number one, with brand loyalty driven by how well supported an employee feels in their role.

    The relationship between employers and employees has become more nuanced

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