As a growing number of states legalize adult use, including New York, New Jersey, and Virginia, they’re turning much of America into a playground for weed-loving tourists.
The coronavirus pandemic flattened the tourism industry in 2020. But hoteliers, restaurateurs, and bartenders are hoping for a summer comeback. Legal states like California and Colorado, which have had time to develop fledgling industries in cannabis tourism, are well-poised to cash in on tourists with a taste for something they can’t get at home: legal marijuana.
Entrepreneurs in states where legalization is just starting to take hold, like New York, have a lot to learn from the states that pioneered legalization
