Everand Logo

Welcome to Everand!

  • NPR

    'Clean Beauty' Products Are A Marketing Triumph

    Clean skincare is now a billion dollar industry. But it's a murky label — any brand can claim their product is clean, regardless of the ingredients used in their formulas.
    by Savannah Sicurella Jul 12, 2021 3 minutes
    Clean beauty products are key players in the rapidly growing market for skincare, which is projected to reach $181 billion by 2025.

    Ivy Diec has used enough skincare products to know which ingredients irritate her skin. Good: centella asiatica and other botanical ingredients. Bad: alcohol and fragrance.

    When her skin reacted poorly to a new brand of witch hazel, she was confused. The product was marketed as "clean" — free of parabens, phthalates and other harmful ingredients — and witch hazel itself is a natural extract.

    "Clean" and plant-based products were supposed to be good for

    You’re reading a preview, subscribe to read more.

    More from NPR

    NPR3 min read
    Apple Shows Its Steepest Quarterly Decline In IPhone Sales Since Pandemic's Outset
    The 10% drop in year-over-year iPhone sales for the January-March period is latest sign of weakness in a product that generates most of Apple's revenue.
    NPR3 min read
    The CDC Says Maternal Mortality Rates In The U.S. Got Better, After A Pandemic Spike
    The maternal mortality rate in the U.S. in 2022 – while still high – went back to where it was before deaths surged during the height of the COVID-19 pandemic, according to the latest CDC report.
    NPR4 min read
    Who Will Pay To Replace Baltimore's Key Bridge? The Legal Battle Has Already Begun
    Workers are still removing pieces of the Key Bridge from Baltimore Harbor, but the fight over who will pay to replace it has already begun. Past accidents offer some clues about how it could play out.

    Related Books & Audiobooks