Independent on Saturday

Experts unveil the truth behind ‘clean beauty’

more than skin deep?

THE beauty world is buzzing about “clean beauty”, a popular term but not clearly defined.

People are asking for safe and honest products; about what’s in them.

“Clean beauty” usually means products that don’t include ingredients some believe are bad for our health.

There’s a big push for looking natural. The “clean girl” look is all about letting your true self shine, with hardly any make-up on.

Thanks to social media and the focus on skincare, this no-fuss style is all the rage. It’s about looking after your skin and practising self-care.

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