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    HARLEY-DAVIDSON RELAUNCHES LIVEWIRE AS STANDALONE BRAND

    Jun 17, 2021 2 minutes

    Seven years after it was launched, Harley-Davidson’s LiveWire has been launched again, but this time as a standalone all-electric brand and not just a model within the Milwaukee manufacturer’s lineup.

    The move to make LiveWire its own brand allows a new, dedicated focus on the electric space and also frees it

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