Why it pays to offer a freebie
Jun 11, 2021
2 minutes
Matthew Lynn City columnist
Last week the American cinema chain AMC started offering a free box of popcorn to anyone who owned its shares. Soon afterwards, armies of small investors, the same crowd that drove the valuation of GameStop through the roof at the start of the year, piled into the shares, sending them into the stratosphere. AMC took a lot of flak for encouraging wild
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