Farmer's Weekly

Business writing skills: the power tool of the effective manager

Most verbal communication takes place off the cuff, so it often contains errors, is verbose, and lacks clarity. With written communication, however, there is no excuse; the content can be planned, the document structure carefully crafted, and each word selected with care.

The ability to write It comprises three modules: ‘The basics of short, plain language’; ‘Short, persuasive letters’; and ‘Short, punchy reports’ Note the word ‘short’ in each of these titles.

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