Money Magazine

Fun job in the beauty business

Kate Morris says she’s having the time of her life since stepping down two years ago as co-CEO of the fast-growing online cosmetics business Adore Beauty. “I feel that I have the funnest job in the whole business. My role now is chief of innovation. That puts me back in start-up land,” she says. Morris, of course, will always be Adore’s co-founder. But, really, her first love is creating things.

Along with fellow Adore founder and business and life partner James Height, she handed over control of the company before its recent listing on the Australian Securities Exchange. She has since reinvented herself by refocusing on how the business develops in the years ahead.

“What does the next horizon of growth look like for Adore Beauty?” she asks. “What are the completely new areas where we might want to develop the capability or business

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