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    The Movies Pitch The Audience: Come Back!

    At a star-studded Hollywood event this week, studio executives and filmmakers made the pitch for audiences to return to theaters: Come back, not just for the popcorn, but for the magic of movies.
    by Mandalit del Barco May 22, 2021 5 minutes
    The State Theatre in Boyertown, Penn.

    Action star and former California governor Arnold Schwarzenegger made a pitch on Wednesday for audiences to return to movie theaters. It's been more than a year since COVID-19 first shuttered cinemas. Some will never reopen. The industry shed hundreds of thousands of jobs. New movie releases were postponed. Some premiered on streaming platforms or video-on-demand. Some opened in both theaters and living rooms on the same day.

    Schwarzenegger was part of a group of Hollywood executives and filmmakers gathered at an AMC Theatre in Los Angeles on Wednesday for an event called "The Big Screen is Back." Each studio showed sizzle reels of trailers of their upcoming films that will open in theaters, showcasing the kinds of movies that people like to see on the big screen.

    "We have seen over this last year, the

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