Chillwave
In last month’s genre retrospective we explored the retro world of synthwave, a visual aesthetic and lifestyle wrapped in an ’80s-inspired musical genre. In a very millennial, internet-driven process that embodies the formation of music trends in today’s always-online world, synthwave spawned a craze for further ‘wave’ genres. This month we investigate one of the most popular.
Regular readers know. Launched in 2007, it was part of a broader blog scene at the time, when new music could be broken by bloggers and the influential aggregator site . With one of the most distinctive voices of the scene, HRO was tongue-in-cheek, and obsessed by the ‘relevance’ of hip music acts.
