Native Instruments sells a lot of stuff. In addition to a huge history of developing its own plugin instruments and effects, it also sells those of its partners, Plugin Alliance and iZotope, as well as facilitating licensing and downloads for Kontakt and Reaktor developers. The company’s Komplete package has always been huge, but we didn’t think it would get quite this big! But that’s just the software side of the company’s offering – the hardware is where this all gets brought together.
NI’s hardware offering is led by the Maschine groovebox controller, Traktor DJ controller, and this, the Kontrol keyboard line-up. The idea is that you can use hardware to control NI-made and NI-supported software, preferably without ever having to touch your computer (although it’s not exactly mission accomplished yet).
