Horse & Hound

‘It’s our responsibility’

REDUCING the impact we have on our planet is a major global focus. While big equestrian brands and companies are playing their part to be more sustainable, what about individuals and smaller set-ups working in the industry?

Zoe Kiff set up Honest Riders Clothing in 2017 when looking for more sustainable riding kit for herself and care products for her horses.

“I realised that the options in the equestrian market were really limited, so decided to set up a brand whose sole focus was on providing more eco-friendly options,” says Zoe. “We consider our environmental impact at every step of the product journey.”

Every product Zoe sells has to be made using the most sustainable fabric they can source, either organic cotton or recycled polyester. It has to be

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