t’s a problem that needs to be raised repeatedly, until a solution is in sight…of how we consume fashion in a world that is rampant with waste and pollution. Needless to say, designers and brands must make it their business to embrace a zero-waste approach at the design stage itself and innovate new, eco-friendly fabrics. But along with fast fashion and air travel, it’s the problem of wasteful packaging that is adding to the planet’s woes… If one looks at the journey of a piece prior to it arriving in our closet, one could easily deduce that a garment is packaged several times over before it reaches the end consumer, seeing multiple variants of discarded single-use wrapping. More than 80 billion garments are produced annually across the world, many of which are shipped and packaged several times. Damaging to the
