CLIF BAR’S CRUSADE
Dec 22, 2020
2 minutes
PHOTOGRAPH BY JESSICA CHOU
An Inc. series about entrepreneurs who refocus their talents to do right by others.
had grown his all-natural energy-bar outfit, Clif Bar, under Friedmanite influence, understanding that the goal was to increase value for shareholders, period. But on April 17, 2000, he walked out on the scheduled sale of Clif Bar to Quaker, turning down a $120
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