Big Shift for Marketers
Third-party cookies have been a major part of marketing arsenals for twenty-five years. Designed to track online consumer behavior, they were embraced by almost every ad platform for display advertising, targeting and retargeting, and behavioral marketing uses.
However, the times are a-changin’! Cookies are no stranger to controversy, and smart cookie-blocking tech allows consumers to block cookies at will. New and evolving regulations, such as the all-encompassing GDPR and the CCPA , have driven this change in philosophy about
