The wrong clothes
‘There’s no such thing as bad weather, only the wrong clothes’ is variously attributed to Billy Connelly, Alfred Wainwright and an unknown Scandinavian. It has been used as a marketing slogan for a well-known outdoor brand and it really, really annoys me. I realise it is meant to be about being prepared and correctly clothed, but it is so crass.
It may be the pedant in me, but I immediately picture a man clinging to the roof of his
