With Less Money In Its Red Kettles, The Salvation Army Rallies To Save The Holidays
With traffic down at stores and malls across the nation during the pandemic, the charity's iconic red-kettle campaign might bring in half the donations compared with last year.
The Salvation Army's bell ringers, a longtime fixture outside malls and stores around the U.S., are a staple holiday tradition. But this year, with the coronavirus pandemic raging and many stores closed, people won't be hearing as many of those bells ringing.
The charitable organization relies on its red-kettle campaign's donations to raise enough money to help millions of Americans around the holidays. That's especially true this year, with so many people out of work and suffering financially. So with store traffic — and red-kettle donations — down, the charity is turning to technology and its enthusiastic volunteers to keep the tradition going.
The familiar red-kettle campaign's roots go back more than a century.
In 1891, , a Salvation Army
