In the two years as CMO at Lotto NZ, Annemarie Browne has quickly proved she is a powerhouse when it comes to marketing strategies. Her first draw included a complete overhaul of the then siloed divisions, which turned out to be a million-dollar idea, so to speak.
Browne has risen to senior leadership positions across a broad range of respected companies, including CEO of Aspire2Business, Global VP Marketing at Orion Health, GM of Marketing TVNZ and GM of Seek NZ. Yet it is her work at Lotto NZ that encompasses everything she loves about marketing, including putting the customer at its heart.
“A customer first attitude, with a passion for emotionally engaging creative, a smart and collaborative