Revenge of the Wine Moms
To say that Susan Polakoff Shaw is a delight is to say nothing particularly controversial. The 61-year-old Ohioan’s charm is an objective fact, like snow being cold or a square having four equal sides. She laughs loudly and swears often. Her strawberry-blond curls are piled on the top of her head, like Ms. Frizzle, and she wears jean jackets, chunky jewelry, and blue plastic-framed glasses, like the kooky aunt you wish you had. She is also, importantly, a woman of action—“a mover and a shaker,” as one of her friends put it to me. Her one-woman communications firm, which she founded in 1991, has been hired by the International Olympic Committee to work press operations for 15 Olympic Games.
So naturally, when Shaw attended her first meeting of a local Democratic club in 2018, she saw it as her next big project. The gathering was fairly dull, a handful of older people seated around tables in an echoey ballroom on Cleveland’s west side. There was pizza, sure, and a lineup of local speakers. But there was no attendance-taking, no callouts for volunteers, no planning for weekend projects—even though the midterm-primary season was under way. Things have got to change if we’re going to beat Donald Trump, Shaw thought to herself as the meeting wrapped. And things did.
Under the stewardship of Shaw and a handful of allies, the sleepy Ward 17 Democratic Club has been revitalized. In less than two years, the group has doubled its membership, from 25 to 50; built a brand-new website; and developed a witty social-media presence. Every weekend, the club holds voter-registration drives and literature drops, drawing from a pool of 90 volunteers—most of
