The Atlantic

An Experiment in Wisconsin Changed Voters’ Minds About Trump

Changing voters’ minds is famously difficult, but a recent progressive effort found real success.
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No state has haunted the Democratic Party’s imagination for the past four years like Wisconsin. While it was not the only state that killed Hillary Clinton’s presidential hopes in 2016, it was the one where the knife plunged deepest. Clinton was so confident about Wisconsin that she never even campaigned there. This year, it is one of the most fiercely contested states. The Democrats planned to hold their convention in Milwaukee, before the coronavirus pandemic forced its cancellation. Donald Trump is also making a strong play for Wisconsin.

Trump’s weaknesses with the electorate are familiar: Voters find him coarse, and they deplore his handling of race, the coronavirus, and protests. One recent YouGov poll that just 42 percent of Americans approved of his performance as president, while 54 percent disapproved. But when the pollsters asked about Trump’s handling of the economy, those attitudes reversed: 48 percent approved and 44 percent disapproved, despite the havoc wreaked by the

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