EDITOR’S LETTER

Astrology is a major driver of traffic on . Recently we matched star signs to wines. I am not sure how scientific the advice was, but the story was hugely popular. I think in an increasingly secular society it is interesting that in hard times audience trends suggest many of us are looking to our horoscopes for some clarity. I must confess I am sceptical. I once made the mistake of removing the horoscopes in resulting in an influx of tweets and emails from readers whom I dutifully listened to and returned