he short film that heralded John Galliano’s viral haute couture show for Maison Margiela in January this year opened with the whispered words: “Would you like to take a walk with me, ?” For the legendary designer, it was a call for his audience to be present in the moment, but looking back, it wasn’t without irony. In the months after the breathtaking presentation – which had taken 12 months to create – the algorithms of social media overflowed with imagery from the show: the otherworldly corseted gowns and tailoring, the laminated doll-like faces, and the mesmerising marionette choreography, scored by Adele’s goose-bump-inducing cover of “Fastlove”. Over the past 10 years, the impacts of
