THE BROTHE RS INCORP ORATED
One morning, the entire country woke up and Ligo, the sardine product that has been a staple in every Pinoy pantry, was cool. We know this because our coolest friend has reposted them, and because our neighborhood sari-sari store still sells them. We know this because they now have a Sriracha variant, which means a collab with a major retail label must be next. What we didn’t know was how its third generation owners, even long before they were owners, have sneakily been planning this all along.
As young students, Mikko Tung, Mark Tung, and Macky Tung always talked about their big plans for their father’s business. Their parents, however, made it very clear early on that no one was going to be forced into the family business—they
