Striking Out on His Own

For many Malaysians, particularly those who grew up in the ’80s, the furry, blue monster savoury noodle snack was a large part of their childhood memories. Whether it’s an after-school treat purchased off the friendly neighbourhood roti man (a common sight back then in the suburbs of Malaysia) or a snack you convinced a grandparent/ parent to buy from a nearby kedai runcit (mom-and-pop store), the nostalgic Mamee Monster was a hit with children nationally.

Decades on, the beloved blue monster continues to win the hearts of the young ‘uns not just locally but also internationally. Somewhere between then and now, the company that created the Mamee Monster Noodles, Mamee-Double Decker, went on to become one of the leading regional food manufacturers, innovating quickly to launch a slew of foods including chips, biscuits, beverages, and