HUNGER FOR SUCCESS
Take a look at most Olympic sports and, even at a local club level, you’ll find a passion for fitness that feeds an infatuation with nutrition.
Eating right – or fuelling in athlete-speak – doesn’t carry the same weight in clay shooting. Let’s be honest, most shots know their way around an all-day-breakfast better than the basics of a sustainable nutrition plan.
Does that really matter? Yes. At the top end of our sport the margin between winning and losing is so wafer thin that shots need to gain competitive advantage wherever they can.
As Performance Operations Manager at British Shooting, Alex Ballard’s job is to ensure our athletes perform at their best.
“Nutrition is a key factor underpinning
