What Beer Sales Tell Us About The Recession
Cheap beer sales are surging but are still losing ground to craft beer. Yet craft breweries are still suffering. What is going on?
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Craft beer sales are surging at stores, but craft breweries are still struggling. Cheap beer is surging, but it's still losing market share. That's because the economics of the beer business are complicated. (And that's before you start drinking.) But the beer business can tell us a lot about the last two recessions.
Take Natty Light (seriously, take it, we don't want it). Natty Light falls into a category that
