Calls for riders to work smarter for sponsors
May 28, 2020
3 minutes
By ELEANOR JONES
RIDERS hoping to work with sponsors must “play by the rules” and work in a way that benefits all involved, experts agree.
H&H has reported (news, 13 February) on the ways such deals can work for both parties. Consultants and riders have since expanded on the ways sponsorship should be approached so it works.
Sarah Skillin of Equiconsulting, who works with both brands and riders, said that she has seen riders citing their social media follower figures when approaching brands for
You’re reading a preview, subscribe to read more.
Start your free 30 days