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    Face Masks Provide A New Frontier For Retailers During Coronavirus Crisis

    Many popular brands including Nordstrom and Gap now sell nonmedical grade face masks to meet consumer demand, but experts say mask sales are a drop in the bucket compared to COVID-19-related losses.
    by Lynsey Jeffery May 21, 2020 2 minutes
    Old Navy, a subsidiary of Gap, began selling nonmedical face masks in early May.

    Retailers across the apparel world are turning to the newest essential garment to further their brand recognition and boost sales: the nonmedical face mask.

    Nordstrom announced Tuesday it would begin selling face masks for $4 each in packs of six. The move comes just weeks after the Seattle-based retailer announced it would permanently shutter 16 stores after the coronavirus pandemic forced all of its locations

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