Trump And Biden Wage An Uneven Virtual Campaign
If you're a supporter of President Trump, longing for the excitement and MAGA-kinship of a big rally, Trump's campaign has built the next best thing. It's a massive digital operation that creates an interactive world where President Trump is flawless, Republicans are saviors, while Democrats and Joe Biden are wrong and dangerous.
They encourage supporters to "forget the mainstream media" and get their "facts straight from the source," an insular information ecosystem featuring prime time programming, accessed in its most pure form through the new Trump 2020 app.
Campaign manager Brad Parscale recently likened the Trump digital operation to the Death Star from the Star Wars movies.
Well, Joe Biden's campaign is now comparing itself to the rebel alliance, the rag-tag crew fighting the Empire with whatever it could piece together.
All of this matters so much more because the coronavirus pandemic has brought the traditional presidential campaigning to a standstill. Biden is stuck at home in Wilmington, Del., while Trump is deprived of his raucous rallies, so the battle for the presidency is now largely being waged over the Internet.
It's an arena where Biden is outmatched by his Republican opponent on a few levels. He doesn't have the social media dominance that Trump does. He also doesn't have Trump's instincts to entertain and outrage.
Instead, the presumptive Democratic nominee is trying to counter with a brand built on empathy and experience. And Biden's campaign is counting on the idea that it's what people want in a
