Macaroni recipes and hand washing videos. How influencers are adapting to the coronavirus crisis
LOS ANGELES - Influencer and author Sasha Wilkins is seeing her biggest jump in viewership ever on her Instagram page, Twitter feed and lifestyle blog, where traffic has spiked 500% since the outbreak of the novel coronavirus. Wilkins has 46,000 followers on Instagram and nearly 100,000 on Twitter.
But those extra eyeballs are not being chased by ad dollars. The London-based blogger, who once worked for such brands as Microsoft, Samsung and Johnnie Walker, has seen her most lucrative deals suddenly dry up.
Just months ago, Wilkins, more widely known as her online alter-ego Liberty London Girl, was posting shots wearing flowy dresses while discovering Joshua Tree National Park as part of an all-expenses press trip with mall owner Simon Property Group. Instead of returning to L.A. to refuel her content in the coming weeks, she's posting about household chores, gardening and cleaning up her dog's
