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    Michael Hiltzik: Are social media 'influencers' a new low in marketing history?

    by Michael Hiltzik, Los Angeles Times Mar 20, 2019 5 minutes

    As tied in as I am to the high-tech zeitgeist, I must admit that until I spent a weekend bingeing on two documentaries about the disastrous Fyre Festival of 2017, the whole culture of social media "influencers" had flown under my radar.

    Fyre, it may be recalled, was a music festival that was supposed to take place over two spring weekends in the Bahamas. It may not have started as a fraud, but over time it became indistinguishable from one; its chief organizer, Billy McFarland, is currently serving a federal prison term for fraud as a result of the scheme. Hundreds of festival-goers paid thousands of dollars for deluxe accommodations and catering, only to be stranded in the rain without transport home and fed stale cheese sandwiches.

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