Selling Entertainment in Quick Bites
Mar 27, 2020
2 minutes
BY PAUL BOND
BACK ON FEBRUARY 2, DURING THE KANSAS CITY Chiefs’ come-from-behind victory over the San Francisco 49ers in Super Bowl LIV, a TV commercial featured a bank robbery gone wrong because the getaway driver was obsessing over a Quibi video on his smartphone. You could almost hear viewers in living rooms and sports bars across the country asking in unison: “What the heck is
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